Virgin America formally launches: Last week, Virgin America offered free Wi-Fi on its single Internet-equipped aircraft, My Other Ride's a Spaceship. Today, the service goes commercial ($10 for flights 3 hours or shorter; $13 for longer flights), and the rollout to other planes begins. Virgin has a special URL--http://wifitracker.virginamerica.com/--that takes you to a tracking page showing which flights in progress have Wi-Fi, but they don't yet tell you how to determine whether a given flight you'll be on will offer the service. With 24 planes and a plan to add service one per week, that shouldn't be a problem for long.

Heathrow Airport Coach Link adds Internet service: Icomera, a leading transportation Wi-Fi firm, has added free Wi-Fi to FirstGroup's RailAir coach service that connects Heathrow Airport with Reading in England. RailAir runs every 20 minutes for a 50-minute route. FirstGroup handles 3 million passengers a day across all its routes, which makes it a plum market for future expansion.

Awareness Technologies adds Wi-Fi positioning for laptop recovery: Awareness is the latest firm to partner with Skyhook Wireless to use Wi-Fi positioning to its products, in this case Laptop Cop, software designed to aid in recovery. The software starts at $50 for a 1-year license, with discounts for quantity.